Cambridge, MA – November 19, 2024 – The Kendall Project, recognized for its forward-thinking AI Strategy workshops that demystify AI adoption for business leaders, is excited to announce a partnership with Club CMO, the premier member network for Chief Marketing Officers and other senior marketing executives. Together, they will host an exclusive workshop on December 17, 2024, in Cambridge, MA, specifically crafted to empower Chief Marketing Officers (CMOs) and senior marketing executives. This hands-on session will introduce participants to The Kendall Framework, providing actionable strategies to harness AI for customer engagement and brand growth, aligning AI-driven initiatives with overarching marketing goals.
This December gathering will bring together AI authorities from The Kendall Project and C10 Labs, alongside a distinguished group of marketing leaders, with Club CMO’s support in leading discussions. The Kendall Framework centers on a practical, results-driven approach, offering participants a roadmap to implement AI in ways that enhance customer experience, personalize engagement, and make data-driven brand strategies more actionable.
“The collaboration with Club CMO is an exciting opportunity to arm marketing executives with a strategic approach to AI that moves beyond hype,” says Kevin Gulley, Managing Director of The Kendall Project. “Marketing leaders today are under intense pressure to connect with audiences in meaningful ways, and AI, when deployed thoughtfully, provides the precision and insights to do just that. This workshop is designed to help CMOs define a path forward towards turning AI into a core asset in their brand strategy, ultimately driving measurable impact.”
Jody Spencer, co-president of the Boston Chapter of Club CMO, shared her enthusiasm: “The Kendall Project offers a unique bridge between AI’s potential and its practical application in marketing. Their framework allows CMOs to cut through complexity, bringing teams together with a clear AI vision that supports genuine brand growth and customer loyalty. We are excited to have this opportunity for our members in the Boston area.”
With AI’s influence growing rapidly, this workshop gives marketing leaders an essential opportunity to explore strategies and tools that make AI implementation manageable and effective. The Kendall Project’s business-focused approach empowers leaders to advocate for AI in the boardroom, setting clear expectations that align technology investments with meaningful marketing outcomes.
About The Kendall Project
The Kendall Project delivers high-value workshops for business leaders seeking to harness the power of AI effectively and strategically. With workshops backed by top AI thought leaders from MIT, The Kendall Project enables teams to overcome the common challenges of AI implementation and to align AI efforts with organizational priorities.
About Club CMO
Club CMO is a community for Chief Marketing Officers and marketing executives, providing members with valuable insights, resources, and networking opportunities to foster leadership and innovation within the marketing field. To learn more about Club CMO visit https://club-cmo.com/
For more information, please contact:
press@kendallai.org
617-947-7447
kendallai.org